Elementree is a portfolio company representing complimentary healthy, plant-based snacks & desserts brands positioned to offer retailers a solution to the rapidly growing ‘better for you’ and ‘free-from’ foods category.
The current portfolio consists of 4 brands: OkoBay (UK), Pop Fruits (Sweden), Rawito (Czech Republic) and Lily o Hanna (Sweden) - each with their own range distinction and strict brand ethos always promising to be free from dairy, gluten, refined sugars, soy and GMO.
Elementree will manage these brands and support their continued growth by engaging a wider sales agent network across Europe that will offer retailers (independent and major chains), hotels, theme parks, fitness centres, health spas and university campuses a healthy-option portfolio and ‘branded freezer solution’ that will carry the growing product range and in turn create a focal ‘point of sale’ that will clearly identify the values of the products it represents.
Over the next 18 months Elementree plans to acquire and represent more brands that compliment the existing range and offer strategic growth while simultaneously building a shelf-stable portfolio to serve a wider demographic of consumer across Europe.
The sustainable element to Elementree includes an alliance with WeForest.org, an organisation based in Belgium that supports reforestation projects around the world. Elementree will be running several campaigns throughout the year that will enable part of the profits from product sales to be invested into specific reforestation projects in locations where Elementree sources its raw ingredients from. Each project will be traceable allowing consumers of the Elementree products to track the efforts made by the company by issuing codes displayed on packaging linked to a website that will demonstrate how over time this campaign will help restore biodiversity in ravaged lands and increase fair trade employment in places that are in need of support. “2017 will see all Elementree brands moving into 100% recyclable packaging”